A movement is spreading across North America and it is changing society and creating a new social norm for responsible citizenship. Most remarkably, it is doing so without the benefit of multi-million-dollar advertising budgets, and without celebrity endorsements or speeches from politicians. Yet you can see the "Leave A Legacy" message on buses, billboards, campaign-style signs, movie screens, grocery bags, utility bill inserts, bookmarks (and, of course newspapers, magazines, newsletters, brochures and web sites) throughout the United States and Canada.

Read the full article in PDF format.